Advertising Principles

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MMA0079

Advertising Principles

This covers the theory and practice of creating brand identity design products.

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10 modules

10 videos

02 hour 06 minutes

Professionally-produced with ❤️ by the

Educational Innovation and Technology Hub

Course Outline

1 1

Module 1 Introduction: What is a Brand and Brand Management

History of Advertising

16:57

2 2

Module 2 Storytelling and Branding

Advertising Principles

10:31

3 3

Module 3 The Internalization of Brands

Objectives of Advertising

14:30

4 4

Module 4 Roles of Advertising

Roles of Advertising

7:44

5 5

Module 5 Tools for Marketing and Branding Strategy

Tools for Marketing and Branding Strategy

15:12

6 6

Module 6 Brand Equity

The Target Market

8:18

7 7

Module 7 Brand Architecture

Brand Architecture

10:10

8 8

Module 8 Building A Corporate Social Responsibility Image

Building A Corporate Social Responsibility Image

14:44

9 9

Module 9 Branding and Ethics

Branding and Ethics

19:50

10 10

Module 10 Internet and Social Media Branding

Consumer Behavior

8:49

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Production Team

Patricia Bianca S. Taculao-Deligero

Content Production Specialist

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the Advertising Principles module is an excellent starting point for anyone interested in the field of advertising. It provides a solid foundation and equips students with essential skills that are applicable in the real world. I highly recommend it to anyone looking to understand the art and science of advertising.

Jan Edilbert N. Solomon

10 October 16, 2024

What a great video kudos to the VCW team for creating this

FEU Institute of Technology

Educational Innovation and Technology Hub

M-Flix

MMA0079