Advertising Principles

FEU Institute of Technology

Educational Innovation and Technology Hub

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10.0

MMA0079

Advertising Principles

This covers the theory and practice of creating brand identity design products.

10 modules

10 videos

02 hour 06 minutes

Professionally-produced with ❤️ by the

Educational Innovation and Technology Hub

© 2024. Educational Innovation and Technology Hub. All Rights Reserved.

Course Outline

1 1

Module 1 History of Advertising

History of Advertising

2 2

Module 2 Advertising Principles

Advertising Principles

3 3

Module 3 Objectives of Advertising

Objectives of Advertising

4 4

Module 4 Roles of Advertising

Roles of Advertising

5 5

Module 5 Tools for Marketing and Branding Strategy

Tools for Marketing and Branding Strategy

6 6

Module 6 Brand Equity

The Target Market

7 7

Module 7 Brand Architecture

Brand Architecture

8 8

Module 8 Building A Corporate Social Responsibility Image

Building A Corporate Social Responsibility Image

9 9

Module 9 Branding and Ethics

Branding and Ethics

10 10

Module 10 Internet and Social Media Branding

Consumer Behavior

Course Ratings

10.0 average based on 2 reviews.

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Showing 2 out of 2 testimonials

Ralph Mathew D. Gutierrez

10 September 20, 2024

the Advertising Principles module is an excellent starting point for anyone interested in the field of advertising. It provides a solid foundation and equips students with essential skills that are applicable in the real world. I highly recommend it to anyone looking to understand the art and science of advertising.

Jan Edilbert N. Solomon

10 October 16, 2024

What a great video kudos to the VCW team for creating this